Responsive recruiter

Benefits:

Competitive salary
Dental insurance
Flexible schedule
Free uniforms
Health insurance
Opportunity for advancement
Training & development

Crunch Canada is seeking a highly motivated and strategic Field Marketing Manager to lead the development and execution of localized marketing initiatives across our regional footprint. This role is ideal for a marketing professional who thrives in a fast-paced environment, is passionate about fitness and wellness, and has a proven track record of building strong community and partner relationships across multi-unit locations across multiple provinces in Canada. You will manage the local marketing channels - billboards, direct mail, radio, etc. This position is hybrid and based out of our HQ in Cambridge, ON. Join Crunch Canada and be a part of the greatest story ever told in the fitness industry!

This is a hybrid role, requiring 2 days a week at our HQ in Cambridge, 2 days a week in the field (in clubs), and 1 day a week remote. This role also requires overnight travel.

Key Responsibilities

Market Research & Local Insights

Conduct market research to gather insights into local demographics, consumer behavior, and competitive landscape.
Use findings to guide campaign design, messaging, and promotional activities that resonate with local audiences.
Stay informed about emerging local market trends and recommend innovative strategies accordingly.

Campaign Management

Own the full lifecycle of regional marketing campaigns — from concept development and planning to execution and performance measurement.
Work cross-functionally with creative, digital, and operations teams to ensure timely and successful campaign rollouts.
Track and report on key performance indicators (KPIs) and campaign ROI, optimizing efforts for future initiatives.

Relationship Building & Community Engagement

Build and maintain strong relationships with club teams, local partners, and community organizations to support member acquisition and retention.
Identify and activate strategic partnerships that enhance brand visibility and engagement within the region.
Represent the brand at regional events, club activations, and partner functions as needed.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field.
4–6 years of experience in field, regional, or local marketing roles.
Proven experience managing integrated marketing campaigns with measurable results.
Strong understanding of regional nuances and ability to tailor messaging and strategy accordingly.
Excellent communication, project management, and relationship-building skills.
Comfortable working independently in a fast-moving, entrepreneurial environment.
Willingness to travel regularly, up to 20% on a regular basis
Experience working for a multi-unit organization (gym, retail, food service or similar)

Why Join Us?

At Crunch, opening a new club isn’t just about unlocking doors—it’s about building energy, community, and culture. As a Field Marketing Manager, you’ll play a key role in bringing our vision to life in new markets, supporting teams, and delivering exceptional first impressions that turn into lasting memberships.

We Also Offer:

· A flexible work schedule that supports your work/life harmony

· Competitive compensation that includes 100% employer paid health and dental benefits

· Free Crunch Fitness Membership for yourself and a guest

· A very fun and engaging work environment that is unmatched!

· Paid vacation and wellness days

Compensation: $90,000.00 - $100,000.00 per year

Looking to combine work, fitness and fun?

Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals.

Crunch is an amazing company to work for.

(if you already have a resume on Indeed)

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