Director of Franchise Development Crunch Fitness Canada

Director of Franchise Development

Full Time • Crunch Fitness Canada
Benefits:
  • Bonus based on performance
  • Health insurance
  • Opportunity for advancement
  • Training & development
At Crunch Fitness Canada, we’re on a mission to expand our No Judgments fitness philosophy across the country. As we continue our strategic franchise growth, we’re looking for a Franchise Sales Manager who knows how to sell, support, and scale. If you have a franchise sales background, understand the operational side of franchising, and can successfully bring 5-10 new franchisees on board each year, we want to hear from you!

Key Responsibilities:

  • Drive Franchise Sales – Identify, engage, and close qualified franchise candidates to meet Crunch Canada's annual growth targets.
  • Lead Prospective Franchisees – Guide potential owners through the entire franchise sales process, from lead generation to final agreement and closing.
  • Qualify the Right Partners – Ensure that each new franchisee meets Crunch’s financial, operational, and cultural standards.
  • Support Franchise Openings – Work closely with new owners to set them up for success, ensuring 5-7 successful club openings per year.
  • Collaborate Across Teams – Partner with internal teams, including operations, real estate, and marketing, to provide a seamless onboarding experience.
  • Refine & Optimize the Sales Process – Continuously improve lead conversion strategies to increase closing ratios and expand our franchise network in a slow, steady, and sustainable way.
  • Stay Ahead of Market Trends – Keep a pulse on fitness industry trends, franchise development best practices, and competitor activity to help shape Crunch Canada's expansion strategy.
What Success Looks Like:

  • 5-7 successful club openings each year.
  • Improved lead-to-close ratio.
  • Franchisees feel supported and are set up for long-term success.
  • Increased awareness and interest in Crunch franchise opportunities across Canada.
  • Strong collaboration with internal teams to streamline the franchise sales and launch process.
What You Bring:

  • Education: Bachelor’s degree in Business, Sales, Marketing, or a related field (preferred but not required).
  • Experience: 5+ years in franchise sales, business development, or franchise operations within fitness, retail, hospitality, or similar industries.
  • Sales Expertise: Proven track record of closing franchise deals and growing a franchise network.
  • Operational Knowledge: Deep understanding of franchise operations, including real estate selection, financial modeling, and opening processes.
  • Strategic & Relationship-Driven: Ability to identify, qualify, and support the right franchise partners for long-term success.
  • Self-Starter: Motivated, organized, and able to manage the full sales cycle with minimal oversight.
  • Passion for Fitness & Entrepreneurship: Belief in Crunch’s No Judgments philosophy and excitement about bringing new franchisees into the brand.
Why Crunch Fitness?

  • Join a fast-growing fitness brand with a strong reputation and loyal community.
  • 100% employer paid benefits (health and dental).
  • Flexible schedule to deliver big results!
  • Work in a high-energy, team-driven environment that values fun and success.
  • Competitive compensation and bonus structure based on performance.
  • The chance to shape Crunch Canada’s future franchise expansion and leave your mark!

Ready to grow with us? Apply today and help bring Crunch to new communities across Canada! 
Compensation: $100,000.00 - $120,000.00 per year




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Perks & Benefits

Career Growth Opportunities
Ongoing Training and Development
Competitive Compensation Plans
Complimentary Crunch Gym Membership
Discounts on services products and more!