Benefits:

Competitive salary
Employee discounts
Flexible schedule
Opportunity for advancement
Paid time off
Training & development
Wellness resources

Are you a paid media expert with a passion for driving impactful advertising campaigns? Crunch Fitness Canada is searching for a Paid Media Specialist to join our Marketing Team and take the lead in managing and optimizing ad campaigns for over 30 clubs nationwide. This position is based out of our Head Office in Cambridge, Ontario. You’ll have the opportunity to own and lead all aspects of paid media strategy and execution for a growing fitness brand. This role is ideal for a seasoned professional who thrives in a position where their expertise will make a direct impact.

Position Overview:

Run and Manage Paid Ads:
- Execute and optimize Google Ads (Search and Display) campaigns.
- Manage and enhance social media ad campaigns (Facebook, Instagram, TikTok, etc.).
Analytics & Optimization:
- Track and analyze campaign performance metrics to determine successes and areas for improvement.
- Provide actionable recommendations to improve ROI and campaign efficiency.
Budget Management:
- Handle advertising budgets across over 30 clubs.
- Provide accurate spend recommendations and ensure efficient use of funds.
Reporting:
- Generate and present performance reports to the team.
- Highlight key metrics, insights, and next steps to support growth.
Strategic Direction:
- Recommend strategies to scale campaigns and grow member acquisition.
- Stay up-to-date with the latest trends in paid media and digital advertising.

Why Join Us?

Flexible work schedule that supports your work/life harmony
Competitive compensation that will include benefits in 2025
Complimentary Crunch Fitness Membership
Very fun and engaging work environment that is unmatched!
Paid vacation and wellness days
Training and development

Who You Are:

Minimum 3-5 years of experience in paid media, digital advertising, or campaign optimization.
Expert Knowledge:
- Deep understanding of Google Ads, social media ads, and analytics platforms.
- Ability to identify patterns in performance data and take proactive steps.
Strong Analytical Skills: Ability to interpret complex data and translate it into actionable strategies.
Budget Savvy: Experience managing significant ad budgets and delivering results.
Independence & Initiative: A self-starter comfortable taking ownership of paid media efforts and driving results with minimal supervision.
Excellent Organizational and Planning Skills: Proven ability to manage multiple campaigns, prioritize tasks, and meet deadlines.

If this position sounds like a good match for what you are looking for in your next career step, please apply today. We can’t wait to meet you! 💪

Looking to combine work, fitness and fun?

Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals.

Crunch is an amazing company to work for.

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Do you have at least 3 years of experience managing paid media campaigns across platforms such as Google Ads (Search and Display) and social media?*

Can you provide examples of past campaigns where you successfully optimized for cost-per-lead (CPL) or cost-per-acquisition (CPA)? What were the CPL and CPA values achieved in those campaigns?*

Are you experienced in managing advertising budgets for multi-location businesses or franchises?*

I was referred to this position by a current employee

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